The Grand Hall
The Opportunity
The Grand Hall at Power & Light is a premier Kansas City wedding venue that wanted an online presence that captivates and engages its audience. To create a site that’s visually stunning, fast, and optimized, I led my team and carefully prepped all elements before development, assigning CSS classes and defining reusable assets for a streamlined build.
The existing website for The Grand Hall suffered from usability issues, a clunky interface, and an overall unattractive design that did not align with the venue’s elegance and class. The primary challenge was to rebrand their online presence, accurately reflecting the beauty of the building and presenting it as an ideal event destination.
Audit & Optimization
I conducted a full audit of the existing website, identifying which components were effective and which needed improvement. Using Google Keyword Planner and Ubersuggest, I researched and selected keywords, image alt tags, and meta descriptions for each page, implementing these updates directly through the WordPress backend.
JavaScript & Mobile
To elevate the user experience, I introduced a feature using JavaScript where clients could effortlessly click through different venue experiences on the homepage. This interactive functionality displayed relevant information and images on click, eliminating the need for excessive scrolling. On mobile, I swapped this feature for a carusel to accomodate for touch-friendly experience.
The outcome
By rebranding their online presence and implementing a captivating UI/UX experience, I elevated the venue’s image to align with its true elegance and appeal. The redesigned website now effectively targets the desired audience of high-class couples and establishes The Grand Hall as a top-tier event space in Kansas City.
