H2e Music Festival
Starting Point
As the festival's audience continued to grow, it became clear that its brand identity needed a significant refresh to match its evolving reputation and dynamic energy. The challenge was to craft a revitalized, elevated visual presence that could resonate with its diverse and enthusiastic attendees. The goal was to develop a bold and modern aesthetic that not only captured the festival's spunky and vibrant personality but also enhanced the overall experience for festival-goers, creating memorable interactions at every touchpoint and leaving a lasting impression long after the event.
Tools & Workflow
I used Relume, a powerful AI design tool, to streamline the development process. This allowed me to build the website in only one week while ensuring a polished build and consistent visual design throughout the site. I designed custom layouts for each section of the site, implementing intuitive navigation that allowed users to easily toggle between important information.
To ensure consistent design throughout the site, I utilized Webflow’s color variables and Relume’s style guide to apply uniform styles to typography, links, buttons, UI elements, and structural classes before ever creating the pages.
The Outcome
The completed H2E Festival website successfully met all of its objectives. The site not only delivered the important information in an accessible, user-friendly manner but it also reflected the vibrant, energetic nature of the event. Feedback from the event organizers and attendees was overwhelmingly positive, confirming the website to be a crucial tool in enhancing the overall festival experience.
