Coldpoint
The opportunity
As Lead UI/UX Designer, WordPress Developer, and Animator, I guided the transformation of their site into an engaging, informative platform tailored to attract potential partners.
ColdPoint Logistics’ previous website suffered from a lack of essential information, confusing navigation, broken links, and low accessibility resulting in user dissatisfaction. Our challenge was to create a new design that not only improved aesthetics but also addressed usability concerns to retain and attract visitors.
SVG Animation
The team at ColdPoint requested visuals that would quickly convey the company’s purpose. For this request, I built three SVG animations and one short video. This animation illustrates their location, demonstrates how their services operate and the types of goods they ship.
Solution
By addressing design, usability, and animation requirements, I created a new site that resonated with potential partners. The stakeholders were highly satisfied with the outcome, expressing gratitude for our hard work and dedication to delivering exceptional results. This project strengthened ColdPoint Logistics’ digital presence in a competitive market, thanks to a strategic approach combining refined UI/UX, WordPress development, and animation techniques.