About Client
Heartland Travel Adventures is a family-owned travel company recently acquired by a mother-and-son duo with a vision for expansion. Their audience primarily consists of older travelers who value simplicity and ease of use when planning their adventures. To support their growth, they needed a website that was intuitive, accessible, and designed to make exploring and booking trips effortless.
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The Goal
The goal was to create a user-friendly website that serves as a central hub for discovering and booking trips while ensuring easy content management for the Heartland Travel Adventures team. A custom CMS was implemented to allow seamless trip updates and organization, making it simple for the team to manage listings without technical expertise. The final result is an intuitive, engaging platform that enhances the booking experience for customers while empowering the business to keep content fresh and up-to-date.
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